This week was incredibly interesting in Dissecting the Internet.
On Tuesday we had a very special visitor, a serial entrepreneur who came to speak about digital marketing. I can tell you, my jaw was pretty much unhinged just after the first little intro video he showed us. I had no idea about some of those statistics he used, especially how much money Google makes off of paid advertisements. I really hand't thought that much about the ads before, usually just ignored them unless I was searching for a site that happened to have a paid ad. Also, on the subject of peer reviewed products/services, I wholeheartedly agree with our guest's statement that people would rather hear from people like them than a business. Everyone can sympathise with trying to be sold a product that they don't want by a person they don't want to hear from. If someone is pushing something that hard, they obviously have ulterior motives for telling you about it. When a consumer seeks a product themselves, they want to hear from people like themselves, not salesmen who just want to make money.
Thursday was the last of the book presentations. Good job, guys!!!
Peace, Love, and Happy Halloween,
Z
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